Pradiance Skin Care was launched in 2017 with a strong passion for promoting organic skincare products.
Caro who has 30 years’ experience in the field, with 20 of those years in the natural skin care industry, emphasises how research, research and more research is critical in the development of the products and dealing with customers.
Caro stresses the importance of using natural and organic products because of the long-term negative effect that chemicals in synthetic products can have on the user’s health years down the line. These chemicals can affect the brain, pituitary gland and the hormonal system, all vital to one’s functioning.
The desire to create a 100% natural brand that incorporated as many South African products sparked the creation of Pradiance, a brand committed to delivering fully researched products to those that need them. Sun damage is something everyone will suffer from according to Caro. That is why the African sausage tree, Kigelia, is one of the main ingredients used across all the products bar the exfoliator. The Kigelia helps to naturally combat and heal burns!
Pradiance Skin Care wanted to create something local and affordable to those that wanted to look and feel good in their skin and to compete with the imported products.
That is what they did - as well as accomplishing a product that is clean, has recyclable packaging, includes biodegradable ingredients, is vegan friendly and made mostly from locally sourced ingredients.
“Pradiance is formulated, developed and manufactured all here in South Africa”.
Caro utilises her experience as a beauty therapist and her incredible desire for research to help all her customers that need advice or guidance regarding their skincare.
“An issue on the inside of the body could be reflecting on the skin. It is so important to know what issues inside the body cause this”.
Book/Series you watching?
“I do a lot of online research on ingredients, and I follow a lot of ‘Skin Guru’s’ on social media, so I read a lot of their research too”.
What are your superpowers?
“I don’t have any formal business training, but I relate to people exceptionally well. I would say my intuition would be my superpower as I’m very intuitive”.
What do you love about Africa?
“I love the people! I love I can make friends wherever I go. I love to travel, and wherever I go, I can strike up a conversation with people. People in South Africa just want to love each other in their hearts and live in harmony together. We all get down to a human element when we are together, and the love element is very prominent”.
What made you take the step into the unknown to become an entrepreneur?
“I couldn’t work for anyone and didn’t take instructions from people that couldn’t think the same as me. At the age of 23, I decided to work for myself, and I realised my own strengths. It doesn’t matter the size of the business that I want to be involved in, but how I can make a difference in people’s lives. My main intention is to help. I love nurturing people and knowing I’ve made a difference in someone’s life. It isn’t always easy or rosy, and sometimes you are the last one to get paid, but I recognised from young I had to work for myself”.
Caro whom is passionate about finding the source to any dermatological issue heads some warnings to up and coming entrepreneurs to not neglect their marketing
“At Pradiance we grew organically as we put all our time and available resources into our range and did not leave much for marketing. We grew by word of mouth and loyal returning customers”.
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